A beautiful baby was born New Year’s Eve 2014 — the most beautiful pest control website ever conceived and delivered. As the baby was delivered and debuted, the excitement grew. The staff scurried about viewing each others’ profiles. Comments were heard, such as, “It’s so much easier to use and find things.” It wasn’t an […]
If you want to be in the media, you have to become the media. A Public Relations Strategy There are 25% fewer journalist employed by traditional major media organizations than there were five years ago. It is noticeable and the media companies are suffering as a result of it. This thinning of the journalist ability […]
Often through the advancement of society and business, we’ve had tools that had a pretty large effect on the methods used to conduct business. Some of those include the telephone, the fax machine, email, and now email. Each new method of communication brought with it fear of what could happen if there isn’t someone to […]
It’s not a luxury – It’s a necessity Importance of Mobile and Denial of its importance – From the presentation of Dave Fletcher of The Mechanism – http://www.themechanism.com There are more smartphone sales than desktop computers I THINK IT’S NOW THE JOINT PROJECT OF ALL OF US TO MAKE MOBILE THE ANSWER TO PRETTY MUCH […]
The PRSA has an international membership of over 21,000 members, and over 3,000 attended the conference in Washington DC this October themed “Leading the Way for a Fearless Future of PR.” The opening general session included Walter Isaacson, President and CEO Aspen Institute. His discussion centered on disruption in the marketplace and it isn’t anything […]
The challenge of creating a website for a domestic violence agency is how to avoid the shock and awe approach used by so many agencies. This wasn’t a public relations website development strategy that anyone wanted to pursue. When creating a new look for The Shelter for Abused Women & Children’s website, Social-Impact sought to […]
Web Development Josh Isenberg is a great musician, classy pianist and fabulous entertainer. Those elements are all well and good, but how do you make the most of that in establishing a Public Relations strategy, creating a public profile with proper branding, and a web presence that tells that story? Josh called us on the […]
We live video trained with a group of five from Chicago, Naples, Ft. Myers, and Golden Gate Estates. The conversation was quite lively with emotions from out and out laughter and some frustration. Some were in the room, and others dialed in to a live remote for the training. The ERB Systems hired a three […]
What is the best way to proceed when trying to get a measure passed at election time? There are many things to consider, including sentimental feelings when dealing with some topics. In this case, the Golden Gate and East Naples Fire Control and Rescue districts were attempting to merge. This brought with it a sense […]
“We need help getting a better presence in the public eye in our website, “said John Lawson, the Executive Director of 1 By 1 Leadership Foundation, “and I’m told you can help us.” he further stated. “What are you trying to do? we asked him. “We have this national golf tournament coming to us and […]