Have you noticed that when you do a search, you pay more attention to the companies that have a higher rating? It is a great edge to show a lot of high reviews when consumers are trying to determine what business they are going to choose when making buying decisions. How can you easily increase […]
Life In Naples Magazine publisher Reg Buxton started utilizing Social-Impact for publishing an online flipbook of his monthly magazine. His purpose was to extend his readership beyond his mailed circulation area of the select high income homes in Naples and Collier County. The online version allows for “hot link” advertisements that readers can click on […]
When it comes to blogs and posts, the product or service you provide is not the topic. The program is not the topic. The topic is not the topic. The reader doesn’t care about us – they care about themselves and their needs. Tapping into that interest can best be achieved by your existing customers […]
When Wendy Thomas started her mobile notary signature service, she knew she needed a website to attract new customers. Thomas contracted with a person she had met at a networking event to create her website. Unfortunately, she experienced a great deal of frustration in getting her website to have the look and feel she wanted, […]
Have you noticed that when you do a search, you pay more attention to the companies that have a higher rating? It is a great edge to show a lot of high reviews when consumers are trying to determine what business they are going to choose when making buying decisions. How can you increase your […]
For the past 35 years, Trinity-by-the-Cove Episcopal Church has raised funds to support Collier County charities. For many years, the Naples Art & Antiques Show provided the lion’s share of this funding. The show was later replaced by a new venue called The Fine Art of Living. This year, the committee wanted to re-brand with […]
Reading habits of consumers are changing rapidly and mobile viewing and consumption of news is having a major impact on news properties. Niche publications are flourishing in print, however, a mobile version can create a larger impact outside of a publications normal distribution center. Life In Naples Magazine publisher Reg Buxton, started utilizing Social-Impact for […]
Social-Impact, a Public Relations firm specializing in the internet, has been named a 2014 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. The award, given annually to the top 10% of Constant Contact’s international customer base, recognizes these select businesses and nonprofits for their […]
Public Relations and Speaking Engagements You ever get asked to do something and you’re not sure you’re the right person for the job? Twice, in the past few months, I’ve told people that I might not be the right person to speak to their organizations about topics that are relevant. The first was the International […]
I need a website in a week, can you help? Jeff Blajian, owner of Production Flooring, had contracted with an out of town firm to develop their social media program. He had a Google+ profile, Facebook, and Twitter created and posts had been placed on his social media channels. He didn’t have a website, but […]