Entries by SocialImpact

How to Get Great News/Blogging Ideas

We know that content is the key to website rankings, engagement by readers, and information to share with the public. The biggest hold out from developing good content on your website is ideas for topics. As business owners, we think what we do is pretty routine, and have difficulty determining something new. Here are 5 […]

Rethink Your News Release

Think Like a Reader If you want to reach readers, you need to write “to” and “about” your readers, not about “us and our stuff.” News editors are looking to be captured in stories that can assist their readers. Indeed, the secret to reaching readers is to position your messages in your audience’s best interests. […]

Social Impact Adds New Member to the Team

Naples, FL- As we begin a new year, Social Impact has a new addition to the team. Ryan Soper, 24, will acquire the title Content Specialist for Social Impact. This Florida Gulf Coast University (FGCU) graduate, and Naples, Florida native is eager to begin his professional career in his home city. “I am so thankful […]

Influencing Decisions – Six Secrets

How can you motivate people to act? Rober Cialdini has spent his career studying behavior and what causes people to make decisions. Influencing others isn’t about luck or magic – it’s science. He states there are six principles that cause people to act: His Book 1. Reciprocation 2. Social Proof 3. Commitment and Consistency 4. […]

Success on the Election Trail from Social-Impact

Cute and Cuddly? That’s not how you’d describe Jim Burke in his run for reelection as North Collier Fire Commissioner. He did have a good looking family, so we had a shot at portraying at least a friendly, responsible candidate. Jim Burke served his community well as a fire commissioner, however, the Union wasn’t so […]

What to Look for when Hiring a PR Agency

Here is a portion of the article from Gulf Shore Business magazine September 2016 issue: 1. Is the agency willing to listen? When you meet with a potential communications agency for the first time, the public relations practitioners should be asking questions and listening, rather than immediately pitching their services. Some of the questions may […]

Social-Impact Receives 2015 Constant Contact All Star Award

Recognized for achievements using online marketing tools to drive success Social-Impact has been named a 2015 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact’s customer base, based on their significant achievements leveraging […]