We know that content is the key to website rankings, engagement by readers, and information to share with the public. The biggest hold out from developing good content on your website is ideas for topics. As business owners, we think what we do is pretty routine, and have difficulty determining something new. Here are 5 […]
Mobile users are in a hurry and get angry when looking at sites that waste their time with too much text. Tighten up your middle content. You’ve created this great lead story, now how often do we become verbose and lose our reader. We need to strengthen our core. We often write without really knowing where […]
Think Like a Reader If you want to reach readers, you need to write “to” and “about” your readers, not about “us and our stuff.” News editors are looking to be captured in stories that can assist their readers. Indeed, the secret to reaching readers is to position your messages in your audience’s best interests. […]
Naples, FL- As we begin a new year, Social Impact has a new addition to the team. Ryan Soper, 24, will acquire the title Content Specialist for Social Impact. This Florida Gulf Coast University (FGCU) graduate, and Naples, Florida native is eager to begin his professional career in his home city. “I am so thankful […]
Consumers have quite a few options to find goods and services. Most options include going online to search for products and services, and then research from whom they will buy from. If you can’t be found, you can be part of the buying decision. Here are Five Free Easy Ways to Help: Claim your “Google […]
Happy New Year! It appears we could be ready to have a good year for business. Here are some things to consider when planning your business strategies for the new year. Over half of the homes sold in the Naples area market sold for $300,000 or less. Does this affect your target audience? Does it […]
How can you motivate people to act? Rober Cialdini has spent his career studying behavior and what causes people to make decisions. Influencing others isn’t about luck or magic – it’s science. He states there are six principles that cause people to act: His Book 1. Reciprocation 2. Social Proof 3. Commitment and Consistency 4. […]
Cute and Cuddly? That’s not how you’d describe Jim Burke in his run for reelection as North Collier Fire Commissioner. He did have a good looking family, so we had a shot at portraying at least a friendly, responsible candidate. Jim Burke served his community well as a fire commissioner, however, the Union wasn’t so […]
Here is a portion of the article from Gulf Shore Business magazine September 2016 issue: 1. Is the agency willing to listen? When you meet with a potential communications agency for the first time, the public relations practitioners should be asking questions and listening, rather than immediately pitching their services. Some of the questions may […]
Recognized for achievements using online marketing tools to drive success Social-Impact has been named a 2015 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful 10% of Constant Contact’s customer base, based on their significant achievements leveraging […]