About Social-Impact

Process Schematic [Converted]Social-Impact is a Public Relations firm, located in Naples Florida, that specializes in Internet Marketing through Content Marketing.

Their key efforts lie in creating sharable content in text, photo, and video format to allow consumers to access information in their preferred method of consumption. In addition to getting established news media exposure, Social-Impact creates and uses multiple media and web platforms in working with clients with services of Web Design, Electronic Newsletters, Blogging, and You Tube. The content created is placed on Social Media platforms such as Facebook, Google+, Linkedin and more.

Content became the key role in businesses getting found on search engines. By providing useful information to the public, they can take action in the sales process.

Integrating the multiple web platforms so they communication with each other are the key to advanced Search Engine Rankings.

Getting others to share your relevant content is the vital role. It is like “word of mouth” advertising on steroids. The consumer process is:

  • Discovery
  • Explore/Consume
  • Act/Validate

Effective use of valuable content is the key to helping businesses become successful. Social-Impact creates and utilizes multiple forms of web platforms to provide the community with news that is pertinent to them in providing goods and services. It takes meaningful, personal content and effective distribution of the information to have an effective communications program.

Social-Impact Key People

Russell Tuff - 78web Russell Tuff
Managing Partner

Certified Expert with Constant Contact

Hubspot Inbound Marketing Partner

Volusion E-Commerce Partner

EMAIL

Personal Web Page

Facebook Page

Linkedin Profile

Google+ Profile

Russell has been in the media business since he was a toddler. Launching websites, newspapers, magazines, radio sales consultant, and utilizing the internet for content gathering, he lead his newspaper teams to several first place finishes in 2009 in the Florida Press Association Newspaper Contest, including the coveted First Place in General Excellence in the largest category.(Contest winners announced July 2009). He is currently active in the Public Relations Society of America (PRSA) and serves on the board of directors in the capacity of Past-President for the local PRSA chapter, a National Delegate,  and on the National nominating committee.

Russell began his newspaper career in 1965, sweeping floors in the offices of his parents’ weekly paper in Blackduck, MN. He was later promoted to hot lead melter on the Linotype machine and eventually ran several presses including a Heidelberg, AB Dick Offset and a Goss press. Seeing his potential, his parents added sales calls to his duties at the age of 16.

After college, he began a career in Radio Sales, took on duties at Zales Jewelry as assistant store manger, and moved on to become a Financial Planner/Trainer with IDS American Express. Russell joined Tuff Publications, where he served as sales manager in Blue Earth, Minn. In 1989, Tuff Publications moved to Collier County, where Russell served as publisher of the Everglades Echo, the Golden Gate Gazette and several other Florida publications.

He launched his first website in 1997 and spoke to the Florida Press Association about the importance of a community newspaper to be on the web. Russell launched several newspapers and accompanying websites from community weeklies, to Spanish language publications for Naples News Media Group (an EW Scripps company) during his tenure. He served in the roles of Publisher and Executive Editor Community Publications at Scripps. His duties included advancing a chain of community newspapers to collaborative journalism, utilizing electronic marketing, to heighten the quality of journalism within the communities they serve. Russell has been president or director for many organization including church councils, chambers of commerce, economic development advisory boards, planning commissioner to local civic and non-profit boards.

Ryan Soper
Content Specialist

 
Ryan is a Naples, Florida Native who realized from an early age that he wanted to stay in Southwest Florida, and be a part of the media in some way.

He received his Bachelor’s Degree in Public Relations from Florida Gulf Coast University.

Attending a University that was so close to home allowed him to be around, and get started on the 3 most important things in his life.  His family, career, and friends.

“Starting my career in an area where I am surrounded by people I love was very important to me” stated Soper.

During his internship, Ryan created a strategy and developed content to be used in blogs and social media. He is familiar with WordPress, and the proper social media tools to share the appropriate message in the proper format. His internship also gave him the opportunity to carry out the posting and web stories for completion of the strategies developed.