Websites for the mobile user

It’s not a luxury – It’s a necessity

Importance of Mobile and Denial of its importance –
From the presentation of Dave Fletcher of The Mechanism – http://www.themechanism.com

There are more smartphone sales than desktop computers

I THINK IT’S NOW THE JOINT PROJECT OF ALL OF US TO MAKE MOBILE THE ANSWER TO PRETTY MUCH EVERYTHING.- ERIC SCHMIDT, GOOGLE

• THE LAST THING WE DO AT NIGHT 95% OF PEOPLE USE THE PHONE FOR SOMETHING JUST BEFORE GOING TO BED
• OUR SLEEPING PARTNER 90% OF SMARTPHONE USERS AGE 18-29 SLEEP WITH A CELL PHONE
• MIDDLE OF THE NIGHT HALF OF PEOPLE CHECK THEIR PHONES IMMEDIATELY IF THEY WAKE UP DURING THE NIGHT
• THE FIRST THING WE SEE IN THE MORNING THE AVERAGE USER REACHES FOR THEIR PHONE AT 7:31AM
• BEFORE WE GET UP CHECK PERSONAL EMAILS AND FACEBOOK WHAT WE DO DURING THE DAY
• THE AVERAGE USER CHECKS THEIR PHONE 110 TIMES A DAY THAT’S THREE HOURS AND SIXTEEN MINUTES A DAY

TOTAL POPULATION 7 BILLION – 3 BILLION INTERNET USERS 40% OF WORLD POPULATION

1.75 BILLION SMARTPHONE USERS – 1/4 OF WORLD POPULATION

Q4 2012

77% of mobile searches were done from a location (work or home).

In these same locations, a desktop PC was available.

Q1 2014

Eight quarters of declining shipments. Of PC and Notebooks/Tablets

2015

Traditional PC market (desk-based and notebook) is on pace to contract 6.7 percent in 2014

and 5.3 percent in 2015

TO AUDIO AND TO VIDEO OF A RINGING AND VIBRATING IPHONE. THERE WAS A FLURRY OF ACTIVATION IN THE INSULAR CORTEX OF THE BRAIN, WHICH IS ASSOCIATED WITH FEELINGS OF LOVE AND COMPASSION