Developing a good public relations strategy

Good story telling is the way to attract media attention and get people to share your information.

Having a good communications strategy to reach your business and communications goals is the key to getting the exposure you desire.

Experience in dealing with the politics of the newsroom or the politics of a community can reap great rewards when presenting your organization to the public as well as in-house staffing communications.

Every plan should include a Crisis Management Program to handle unforeseen incidents.

Shaping public opinion involves more than public relations tactics

  • Social-Impact creates Public Relations strategies that:
  • Gather the desired outcome from principal stakeholders
  • Examine the trends in digital and print media
  • Approach content development in a way that positions the client as an expert in their field
  • Optimize past content, including white papers
  • Develop an editorial and content calendar to strategically enter the marketplace in a favorable manner
  • Measure efforts continuously
  • Adapt strategy as necessary

A good public relations plan will include strategies and success metrics using the following media outlets:

  • Paid
  • Earned
  • Shared
  • Owned

Read Public Relations Stories Below

Free WiFi for Customers - No Longer a Pain in the Neck and an Opportunity

Providing free Wifi for your customers is a troublesome effort,…

It's the Political Season - Three Political Marketing Strategies: Using IP Targeted Digital Advertising

Political Canvassing: Adding One More Touchpoint Canvassing…

How IP Targeting is the Political Digital Game Changer

IP Targeting is changing the way political marketing is done,…

Public Relations Can Take Your Small Bussiness to New Heights

Why is it that small business owners automatically think "advertising"…

Captions and Subheads - Attract Your Audience

“The middle [often] has no recognizable sequence of ideas,…

How to Get Great News/Blogging Ideas

We know that content is the key to website rankings, engagement…