Constant Contact customers using the company’s online marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following:
- Level of engagement with email campaigns
- Open, bounce, and click-through rates
- Use of social sharing features
- Use of mailing list sign-up tools
- Use of reporting tools
“At Constant Contact, our goal is to help small businesses do more business and for these businesses, success with marketing is a huge piece of that puzzle,” said Chris Litster, senior vice president of sales and marketing, Constant Contact. “We’re thrilled to recognize Social-Impact for their commendable achievements in 2014 with this All Star Award.”