Marketing Plan Development
- Develop a Marketing Plan of action and calendar of promotion for all social media tools. This will ensure that things get done on a timely basis and everyone is aware of what they need to do and when.
- We will generate editorial guidelines along with a Facebook & Blogging policy based on goals we set to achieve through all of your marketing efforts (TV, print or radio).
- A Blog Calendar will be created for planning events and marketing programs to share with you and the Social-Impact staff to make marketing easier and smoother.
- While we assign a point person to manage your account, we actually become your partner and are with you month after month ensuring your web presence is fresh, updated and up-to-date with the latest changes of the various web platforms.
Content Marketing Strategies
- What is content marketing? The art of understanding exactly what your potential clients need to know, and the delivery of that content in a relevant, compelling, and easily shared format, allowing your clients to spread your “word of mouth” advertising. A comprehensive content marketing strategy will be more effective and less expensive than the traditional marketing strategies in that you will be able to pinpoint exactly what does and does not get your potential clients’ attention and time through highly intensive monthly analytical reporting.
- Content Marketing will help you create a cost effective method to increase your customer base. Content will be created to set your business up as an expert in your field, creating interest in your message to get people looking forward to what you have to offer, building relationships with clients – multitudes at a time, versus one at a time – and it will raise your rankings in the search engines. Such content will cover the emotion of your customers, the excitement of solving their management problems and knowing where to go to resolve issues..
Total Web Platform Creation – Website Design
Build the website to link to all web related platforms. Clients will be able to easily share their personal stories and testimonials to their circle of influence – increasing “word of mouth” promotion. This includes:
1) Creating a site that can be easily viewed on mobile and tablet computers.
2) Creating actual feeds from the social media platforms, where currently there are none, to the website.
3) Ensuring all keywords match the content of the page to increase SEO.
4) Set up a Google Places profile to greatly enhance the ability to be found on the search engines.
The system of linking (sharing), between marketing tools and inbound
marketing efforts will greatly enhance your ability to rise in the search engines.
- Develop a website with engaging content that will not only hold the reader but allow you to rise organically in the search engine results page.
- Integrate your site with social media to create word of mouth advertising and drive traffic to your website, creating leads, converting to customers.
- Develop a mobil redirect platform to assist in ease of use for consumers and enhance search.
Mobile Redirect Websites
Fully functional mobile web redirect websites are available. The website notes you are on a mobile phone and redirects you to the mobile version. Includes SEO tags, “Call to Action” tabs, including text messaging, social media pushes, texts, special offers, reservations, appointment schedulers and more. See example
Social Media Strategy
We will develop both Personal and Business Facebook pages, Personal and Business Twitter pages, Personal and Business Google+ pages, Personal and Business LinkedIn pages that are branded with your look on the website and integrated with your website. Your public Social Media pages will direct people to your other web based marketing tools, to create an effective system where customers can easily share your information to their circle of influence, no matter what format they prefer, allowing you to grow your database of email addresses and contact names. In addition, we can provide postings based on the created marketing program that will ensure a well thought out marketing plan and sharable content.
The creation of a Blog site will highlight various individuals telling their story and sharing their memories of their experience dealing with your business. We utilize real people in the form of video, photos and text in a more compelling story format, that captures the true emotion that is tied to finding a credible source of information to help them manage their property. This will allow easy sharing (word of mouth) and provide discussion points of content for E-Newsletters. Blog content can be utilized by Social Impact to provide local media with powerful content to assist in sharing your message.
The E-Newsletter Marketing will provide a better method of outreach to those who have an interest in you, and to educate the general public on the advancements and new ideas in renovations, including the sharing of personal stories of your customers. This will assist in providing “word of mouth” marketing by your customers telling stories of their great experience in hiring you. Your newsletters will be eye catching, with shared personal stories to retain the reader and reflect the look of your website for branding purposes. We will create links from the newsletters to direct people back to your other media platforms, such as your YouTube Channel, your Facebook, Twitter, LinkedIn and Google+ pages and your blog site.Creating links from a newsletter also increases your rankings in the search engines.
Personalized Video Programs
Branded, personalized video emails, Private Video Channels, Video Conferencing, Live Broadcasting, Video Newsletters - including full reporting, of who opened, when they opened. Powerful, simple to use video to personalize and engage your client in a new way. Designed to create impact on a whole new level.
Development of YouTube Channels
Develop content for your YouTube channel with various customer stories in video form. Videos used on your websites and social media platforms will be linked from your YouTube channel. (YouTube is the second largest search engine)
QR Code Development
Development of QR Codes to utilize in print advertising, including newspaper, brochures, and anything available to the public to create a direct answer to topics addressed in marketing efforts.
Search Engine Optimization
Using our time tested methods for driving content that is sharable, and appropriate use of keywords, page titles, meta tags, and social media, we can drive your rankings to the top.
Social-Impact cannot have a clear direction of which tools to implement in an effective method until there is a business plan in place that sets goals objectives, and a path to follow to ensure the greatest chance of success. The plan should be developed to allow for changes, as in all likelihood, the initial plan will evolve into a different business model.
Social-Impact has a wide variety of award winning journalists on hand to tell your message in the most effective way.
Video is no longer an option for effective Search Engine Optimization. We have our regulars, and have established good relationships for picking the appropriate level of video shooting.