Earn your way to the top
Consumers most frequently go to the search engines to
research and purchase products and services.
Is your website getting found by consumers looking for you?
Organic Search is Best
There are two kinds of search results:
1. Paid results
2. Organic (or natural) results.
Paid results are those listings that require a fee for the search engines to list their link for particular keywords.
The most widely used form of paid listing is Pay Per Click (PPC), where you pay each time someone
clicks on the link in your advertisement. The price increases with the competitiveness of the keyword.
Organic results are gathered by search engines' web crawlers and ranked according to relevance to search terms.
This relevance is calculated by criteria such as keyword use in text, number of visitors
and number of links into that website. Ranking in the organic search results is better because
not only is it FREE, but research shows that people click on the organic results 75% of the time
and paid results only 25% of the time.
How Does Google Decide?
Google and the other search engines rank websites in search engine results pages according to relevance
to the search terms. This relevance is calculated by looking at both on-page factors such as the content and
freshness of your site and off-page factors in the form of inbound links to your website. Off-page factors
are the biggest influencers in your website's ranking in search engine results.
Rise To the Top Of Search Engines