Be The Expert

People want to go to the expert.

Set yourself up as the expert and people will want to listen to you and go to you for advice.
The conversation has already started… it's time that you're aware of it and develop
a strategy for engaging in it and using it for marketing. We recommend a Blog.

What is a blog?

A blog, or Web Blog, is a website that allows for regularly posted content or articles.

How much do blogs affect your purchasing decisions?
71% of respondents said somewhat or very much.*

How often do you read blogs?

Just under 50% of respondents said more than once per day.*
80% were at least once per day or more*
Takeaway: If you are not blogging, you are missing a very large market.
Based on the Facebook audience alone, in excess of approximately 144,000
potential customers within 50 miles, or by extrapolation 14,400 within 5 miles of your location.**
This is based on only one provider in one aspect of social media.
There are multitudes of providers, some with a focused membership
which may be appropriate for your business.

One of the best ways for a B2C business to get traffic on your blog is to share it on Facebook.
We teach you how to post compelling information on Facebook to draw traffic to your blog,
and how to write your blog to entice people to contact you via any one of several means.

For B2B businesses there are many general social sites, such as LinkedIn as well as
industry specific, alternative sites.
* Market research by HubSpot's Social Media Scientist, Dan Zarrella. Respondents were
people who identified themselves as social media users.
** Based on Facebook data provided by the Naples Daily News, as of January 2011
there are approximately 180,000 people with Facebook accounts within a 50-mile
radius of Naples, FL. (180,000 accounts X 80%) This number is still growing.

Blogging is Inbound Marketing
Blogging helps with SEO
Blogging helps with social news and networking sites
Blogging is permission centric

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